About Us

My name is Shona Sibbald and I am the proud founder of Blush.

Founded by female founder Shona Sibbald, Blush was created for the tweens and teens discovering skincare and selfcare for the first time — and for the parents who want products they can genuinely trust.

I started Blush for two simple reasons: my twin girls, Tiia and Amelie.

After over two decades working in high pressured corporate environments, I found myself wanting to build something more aligned with my values. Something that mattered to our family, our children, and the stage of life they’re in. Something that felt more us.

Like every parent raising children in this wonderfully chaotic, sunshine-filled part of the world, I wanted them to have a healthy relationship with self-care. Not the “30-step routines” they see online. Not products designed for adults pretending to be for teens. Just honest, age-appropriate essentials that make them feel good in their own skin.

Blush began as a little idea during our everyday moments — school-run chats, doing hair before bed, getting ready for birthday parties, or the classic: “Mum… can I use this?” as they hold something up to me that is absolutely not meant for their age, I came to realise how few actual brands speak to girls their age in a way that’s positive, kind, and realistic.

So I decided to build this one.

Blush is a homegrown Dubai brand, created for real families like ours — busy, messy, full of personality, and trying our best. It’s not about perfection or pressure. It’s about small rituals, building confidence, and giving girls simple tools to take care of themselves as they grow.

If Tiia and Amelie learn that self-care is something gentle, happy, and easy — not complicated or overwhelming — then I’ve done what I set out to do.

And if Blush can help other girls (or parents) feel that way too… well, that’s the dream.

Thanks for being part of the Blush community. — Shona